However, the container store was sold out! "No more Oprah-thingies" was the answer. What? Indeed, the purse organizer had been featured on Oprah and in the O-magazine.
If you're constantly searching inside your purse for keys, credit cards or your favorite lipstick, Kip and Garrett have a solution for you. The Container Store's Purse Organizer fits inside large bags and features multiple pockets for your necessities.
"I wish I'd seen this in the store the other day," Oprah says. "I would have gotten it because you know our pocketbooks have gotten so big. I love a big pocketbook … but sometimes what happens is all your stuff, I mean, it has its own life down in there!"
What Slashdot is to geeky websites, or TechCrunch to startups, Oprah is to gadgets. If the purse organizer is any indication of the Oprah-effect, Obama will be the next Democratic president. Viva Oprah!