During the pledge drive, the presenters solicit donations from the listeners, often supplemented by dollar for dollar matching grants from sponsors. In return you often get a small "speed dial" gift.
In the background you will hear a phone ring. And ring ... and ring. Isn't anybody ever going to pick this up? They are asking us to call them right? Pick up the phone! It is probably just a soundtrack. Cheaters! ;)
To donate to KQED: (800) 937 8850 or visit the website.