Monday, February 13, 2006

Inbev in the heart of Argentina

I was in the middle of Argentina, in San Luis, in need for a beer. A serious beer. They don't kid around here. 30cl bottles are a luxury. Beer comes the big bottle 3/4l bottle. And there it was, right in front of me: Stella Artois, the pils beer from Leuven and key brand of InBev.

Inbev, headquartered in Belgium, was created out of Interbrew and Companhia de Bebidas das Américas (AmBev) and is now the world's largest brewer, by volume, selling 202 million hectoliters (hl) of beer and 31.5 million hl of soft drinks in 2004. In the picture of above (which include 85% of the brand in the store. Heineken and Mar del Plata were not in the picture), Iguana, Brahma and Quilmes are also owned by Inbev Argentina. Stella Artois seems to be picking up in Argentina. Many bars carry the beer on tap. You see many billboards, bar umbrellas and advertisements for Stella Artois.

Other key ingredients of daily live in Argentina include:

of course carne argentina (meat)
dulce de leche (caramel spread)

yerba for mate

PS: Dear Inbev, Dear tourist office of Argentina, I'll be awaiting my check for promoting your products.

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